Author Archives: ewilson135

When you think of a regional supermarket with 101 stores in seven states, over 49,000 employees, 9.2 billion in annual sales in 2018 and is the largest privately-owned company in the US you have to think of Wegmans. (Wegmans, 2019). Being considered one of the most socially and ethically responsible companies in the nation it’sContinue reading “7-1 Blog: Green for Profit or Green for the Environment WEGMANS”

United parcel service, Inc (UPS) and FedEx Corp. (FDX) are the two giants in global carrier delivery services. In 2018 UPS reported earnings of 71.9 billion while FedEx trailed at 65.5 billion, making UPS the top dog. (Tamang, P. 2019). The top dog UPS uses a branding strategy that starts with their signature dark brownContinue reading “Top Dog vs. Underdog UPS vs. FedEx”

Based on the Under Armour case study the market segment that was used was demographics that targeted females. In order for the company to survive disastrous results in “2013 with only $2.3 billion in sales and only $500 million coming from women’s apparel” (Maheshwari, S. 2014), the company had to think differently from when itContinue reading “Under Armour: Where Do We Go From Here?”

More often, than not I find myself to be an impulsive consumer because most of the purchases I do are unplanned buying decisions that are done quickly, and only when I connect with the product or service. (Long, D. 2017). What makes me also an impulsive consumer is that I don’t pay much attention toContinue reading “Consumer Who? Consumer You!”