More often, than not I find myself to be an impulsive consumer because most of the purchases I do are unplanned buying decisions that are done quickly, and only when I connect with the product or service. (Long, D. 2017). What makes me also an impulsive consumer is that I don’t pay much attention to brands and I never rush to get the latest crave. (Beyond the Hedge. 2019).
As a long-time consumer, it is important that the product or service that I am purchasing is of good quality and will not become an issue weeks later after the purchase. I’m also influenced by the look and feel of a product and when it comes to a service I’m influenced by other reviews of the service.
Once I make a quick determination during the information search stage on whether the product or service has good quality, looks good, feels good, and can provide the best of service for my purchase I do deep cogitative thinking that allows me to process the information, remember if I have a similar product or the use for the service, and apply any information that may have been given to me by a salesperson or marketer, which leads me to my purchasing decision.
When it comes to my buying decisions on products or services as it relates to marketing research I am influenced by the amount of research and funds that are invested by an organization to linking purchasers, end-user and manufacturers that bring together marketing opportunities, which may include research on a competitor, social media and usage of a product or service. (Raza, Z. 2020). Although marketing is an important piece to my buying decision, it’s the marketing design that gives me a visual of the product or service and determines my impression about the brand and whether or not I will invest my money into the product or service. (Darstaru, A. 2019).
When making a purchase, of a product or service I’m not giving it much thought when it comes to making my decision because I’m an impulsive consumer and do not experience any post-purchase behavior’s stages based on my satisfaction or dissatisfaction of a product or service. I am always excited about seeing the product, buying the product, and using the product which makes me and exciting consumer. (Market, Media, Life. (n.d)
References:
Beyond the Hedge. (2019). 4 Different Types of Consumers & How to Market to Them.
Retrieved from
https://www.beyondthehegecreative.com/4-different-types-consumers-mark
Darstaru, A. (2019). Powerful Marketing Design Tips That Drive More Conversions.
https://blog.bannersnack.com/marketing-design/amp/
Kardes, F., Cronley, M., & Cline, T. (2012). Consumer behavior (2nd ed.). Boston, MA: Retrieved from Long, D. (2017, December 16). Types of Consumers and How to Reach Them. Retrieved from
https://toughnickel.com/industries/Types-Of-Consumers
Marketing 101: Post-Purchase Behavior. Retrieved from
http://marketmedialife.blogspot.com/2013/04/marketing-101-post-purchase-behavior.html
Raza, Z. (2020). Consumer psychology and market research. Retrieved from
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